About

Inspired gestalt amply versed in brand strategy, identity, marketing communications, and creative direction for Lifestyle, Entertainment and
Fortune 500 brands. Conceptual thinker and engaged leader compelled to eradicate the
status quo with unfaltering innovation.

Projects
Launch Razorfish Rebrand

The flagship for a grown-up but playful agency derived from it's core attributes—global, social, simple and experimental. (Creative Director, Razorfish)

Nicktoons Network Rebrand

Creativity and technical skills frolic hand in hand through fields of insanity. (Creative Director, Exopolis)

Wired.com Redesign

Co-opted communications structures of blog-savvy fans in a stripped to the core publishing experience. (Creative Director, Razorfish)

iPod Nano Spot

Launching the first line of iPod in color requires inverting the White Horse of product design. Black is beautiful. (Creative Director, Exopolis)

IFC Brand Package

Independence is: chopping up decks full of b-roll footage to make it punk as f*ck. Sundance who? (Creative Director, Exopolis)

Ford.com Redesign Prototype

Reinventing automotive online means siding with the consumer. Radical for the boys in Detroit, unheard of for your local dealer. (Creative Director, Exopolis)

Blue Cult Denim Branding

An illuminated liason sets the stage for this sexy denim brand's image. No names, please. (Creative Director, Exopolis)

Pangea Day Branding

Watch and love. Pangea Day attempts to unite the world through the power of film. (Creative Director, Razorfish)

Honda Green Initiative

High-octane fans pledge environmental action and get their names etched into an actual Formula One car via this dreamy experience. (Creative Director, Razorfish)

Cinemax Brand Spot

Totally to the Max! Atmospheric style and kinetic transitions tell the story of a season's film line-up. (Creative Director, Exopolis)

Microsoft Buyers Prototype

Giving teens the ability to configure a PC based on their own attributes lets them be like, totally an individual. (Creative Director, Exopolis)

Flaunt Magazine Illustration

Donatella Versace is the center of the Universe. Just ask her. (Illustrator, Freelance for fun)

Saturn Sky Launch

A different kind of site for a different kind of car company's first sports car. Welcome to the time/space continuum. (Creative Director, Exopolis)

Independent Spirit Awards Package

Little fish eats the shark – a major awards show produced by an independent maverick. (Creative Director, Exopolis)

Kid's Choice Awards Package

A record 6 million viewers got to trip out on this retro freak show hosted by Jack Black. No seizures reported. (Creative Director, Exopolis)

MLB Spot

Get pumped on baseball. The heartbeat of America is a game, not a truck. (Creative Director, Exopolis)

Bravo Identities

What started as a style guide filled with clip art ended as three-dimensional madness. Hooray for madness! (Creative Director, Exopolis)

Nascar Nation Spot

Nascar fans are infectiously devoted. Here we have their disease spreading all over this great land of ours. Yee haw! (Creative Director, Exopolis)

Howard Stern Show Package

Howard is our ringleader in this circus we call American life. Step right up and over the edge with him and the gang. (Creative Director, Exopolis)